Page 23 - Course Reserves 2024-2025

College of Commerce and Business Administration (CCBA)
Department: Management and Marketing
Course Code: MKTG 401
Course Title: Brand Management
Title & Author: Strategic Brand management:Building measuring and
managing brand equity \ Kevin lane keller

Pub. Year: 2013
Call No. on the Shelf: HD69.B7 K45 2013 : فرلا لىع فينصتلا مقر

Course Code: MNGT 212
Course Title: Organizational Behavior
Title & Author: Organizational Behavior \ Robbins, Stephen P.-Judge, Tim

Pub. Year: 2017
Call No. on the Shelf: HD58.7 .R62 2017 : فرلا لىع فينصتلا مقر

Course Code: MNGT 214
Course Title: International Management
Title & Author: International Management: Managing Across Borders and
Cultures, Text and Cases, Global Edition \ Deresky, Helen.

Pub. Year: 2017
Call No. on the Shelf: HD62.4 .D47 2017 : فرلا لىع فينصتلا مقر

Course Code: MNGT 224
Course Title: International Management
Title & Author: International business management: succeeding in a culturally
diverse world / Kamal Fatehi, Jeongho Choi

Pub. Year: 2019
Call No. on the Shelf: HD62.4.F35 2019 : فرلا لىع فينصتلا مقر

Course Code: MNGT 401
Course Title: Total Quality Management
Title & Author: Quality Management for Organizational Excellence:
Introduction to Total Quality \ David L. Goetsch

Pub. Year: 2014
Call No. on the Shelf: HD62.15 .G64 2014 : فرلا لىع فينصتلا مقر

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