Page 43 - Course Reserves 2025 - 2026

College of Commerce and Business Administration (CCBA)
Department: Management and Marketing

Course Code: LSCM 416
Course Title: Shipping Logistic Management
Title & Author: Maritime logistics : a guide to contemporary shipping and
port management / Dong-Wook Song,Photis M. Panayides.

Pub. Year: 2015
Call No. on the Shelf: HE571.M367 2015 : فرلا لىع فينصتلا مقر

Course Code: MKTG 212
Course Title: Marketing Communication
Title & Author: Integrated Advertising Promotions and marketing
communications \ Clow & Baack

Pub. Year: 2016
Call No. on the Shelf: HF5415.123 .C55 2016 : فرلا لىع فينصتلا مقر

Course Code: MKTG 213
Course Title: Service Marketing
Title & Author: Services Marketing and management \ Gilmore audrey

Pub. Year: 2003
Call No. on the Shelf: HD9980.5 .A94 2003 : فرلا لىع فينصتلا مقر

Course Code: MKTG 214
Course Title: Customer Relationship Management
Title & Author: Customer Relationship Management \ Roger J. Baran &
Robert J. Galra

Pub. Year: 2017
Call No. on the Shelf: HF5415.55 .G35 2017 : فرلا لىع فينصتلا مقر

Course Code: MKTG 223
Course Title: Service Marketing
Title & Author: Service Marketing and management / Peter Mudie and
Angela Pirrie

Pub. Year: 2006
Call No. on the Shelf: HD9980.5.M83 2006 : فرلا لىع فينصتلا مقر

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