Page 28 - CCBA NEWSLETTER 2022 2023

CCBA Newsletter for Academic Year 2022-2023

From left to right: Ms. Lujain El-Maghraby (lecturer of management) moderating the panel discussion by Ms. Amal El-Kaaf (founder of Renée
Stores) and Mr. Ali El-Shammas (CEO of Namaa Dhofar).

CCBA Hosted Panel Discussion

With CEO of Namaa Dhofar and Founder of Renee Stores

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On 10 May, CCBA"s Strategic Management" teaching team
organized a panel discussion as part of the "Strategic
Management" course. Engineer Ali Eissa Al Shamaas, CEO
of Namaa Dhofar Services Company, and Ms. Amal El-Kaaf,
entrepreneur of Renée Stores in Salalah, participated in
the panel discussion. The session was titled: "Secrets of
strategic excellence: successful business stories in Oman".

The panelists discussed the most pressing challenges they
face in running their businesses and how they overcome
them. They spoke about the keys to success and
excellence in the strategic management of their businesses.
The session was moderated by Ms. Lujain El-Maghraby Secrets of strategic
(Lecturer in Management) from CCBA.

excellence:
successful business

stories in Oman