Page 18 - CCBA-Newsletter-Spring-2024

Activities

and events

I
CCBA WINS BEST PAPER N MARKETING
PERFORMANCE AT FINISH ACADEMY FOR

MARKETING!

CCBA is pleased to congratulate Dr. Mohamed Bait Ali Sulaiman (Head of Marketing and
Entrepreneurship Department) on winning the best paper in marketing performance at
Finish Academy of Marketing. The paper was entitled: “Impact of competitor and
customer orientation on value of SMEs: Does competitive advantage mediate
relationship?”.
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