Page 55 - Course Reserves available in the Library 23-24
P. 55

College of Commerce and Business Administration (CCBA)
              Department:  Management and Marketing
                      Course Code:   MKTG 212
                      Course Title:   Marketing Communication
                      Title & Author:   Integrated Advertising Promotions and marketing
                                    communications \ Clow & Baack

                      Pub. Year:    2016
                      Call No. on the Shelf:  HF5415.123 .C55 2016  : فرلا لىع فينصتلا مقر

                      Course Code:   MKTG 213
                      Course Title:   Service Marketing
                      Title & Author:   Services Marketing and management \ Gilmore audrey


                      Pub. Year:    2003
                      Call No. on the Shelf:  HD9980.5 .A94 2003  : فرلا لىع فينصتلا مقر

                      Course Code:   MKTG 214
                      Course Title:   Customer Relationship Management
                      Title & Author:   Customer Relationship Management \ Roger J. Baran & Robert
                                    J. Galra

                      Pub. Year:    2017
                      Call No. on the Shelf:  HF5415.55 .G35 2017  : فرلا لىع فينصتلا مقر

                      Course Code:   MKTG 223
                      Course Title:   Service Marketing
                      Title & Author:   Service Marketing and management  / Peter Mudie and
                                    Angela Pirrie

                      Pub. Year:    2006
                      Call No. on the Shelf:  HD9980.5.M83  2006  : فرلا لىع فينصتلا مقر






       Course Reserves                                         Page 55 of 104
   50   51   52   53   54   55   56   57   58   59   60